Divi 3.0 Theme Review – Popular Multi Purpose WordPress Theme

Divi, one of the most popular WordPress theme you might have come to know also claiming to be the most flexible theme ever released to this day. Does it actually work ? With page builders posing a problem as they add content with the help of enormous shortcodes that is dependent on the theme. Is it possible to switch the theme at a later stage ? Check out our detailed Divi theme review below.

Expectations – Real Example

One theme can’t match all the requirements whatever it actually claims, I know that. I had initially no idea on what type of theme was needed for my website which I would use for review purposes. Found Divi when I was about to choose a theme for one of my website. So bought the Divi WordPress theme which was very promising. I made up my mind and decided to create a website which can be used for review purposes. So went ahead reading reviews from many websites and found out Divi matches any requirements.

My requirements were actually pretty basic, a theme which would help create articles the way I like it with manageable layouts which they call pre-made layouts. I personally like to call theme the building blocks of a website. There may be a lot of page builders but there were no post builders I have come across.

Why post builders ? Yes, Categories.

divi post layoutsPages usually don’t have categories which you can assign to. If you have over 100 topics then it better be well categorized and tagged for better SEO score.

Divi got shortlisted after I have gone through like eight premium themes from ThemeForest. These themes were great but had complicated settings and billion options which actually did nothing for the kind of website I needed. Well, I was about to build an affiliate marketing website which will review themes, plugins etc. When I setup any themes I need everything to work in an instant otherwise I get a bit irritated. I am one of that person who don’t prefer to use documentation a lot.


Rushed ahead, downloaded the zip file from the source and completed the installation. I expected the theme to have pre-requisite plugins as these days most themes will need a ton of plugins to start. The last theme SEO WP made me install over 14 plugins. To my surprise, there was nothing else I had to do at my end this time with Divi. Yeah, that is correct. Divi is a one man army and has no dependencies whatsoever. After the installation, I went ahead to explore the Divi options panel, its features and understanding the heart -soul of Divi.

As mentioned above installation was sparky fast. All WordPress 4.x versions are compatible with Divi Theme and it lets you install Divi 3.0 version. Anyway, take a look at the options panel offered by Divi Theme.

Divi Options Panel

Divi Options Panel

A very basic and yet powerful options panel will be available right after you have installed the theme. The theme options is the basic panel in Divi theme for changing logos, favicons, sliders etc. The most useful and used by us will be theme and module customizer. Make global changes with the three powerful options provided the theme. There is a Divi Library which shows your custom layouts saved for faster page/post creation as the way you want it.


1. Theme Options

Named epanel, as in elegant panel this tab provides options to add functionality essential to your website. Starting with general settings you can upload logo, favicon. The most important is Mailchimp, Aweber support as you can add the API key to integrate both of the email marketing services.

Navigation Tab let you exclude pages and post categories from appearing in the navigation menu. Options to disable dropdown menus, hide empty categories are also good features to have. Ad management lets you place advertisements in single post sections. SEO is a bit complicated here in this case as you need to play with custom fields in posts/pages to get it running. You can use Yoast or all in one SEO plugin to achieve good post/page SEO.

Code integration will let you add Google Analytics, Webmaster code as these needs to be in the head of the document. There is even a body code placement which is quite amusing.

epanel - Theme Options
epanel – Theme Options

2. Theme customizer will give you live customizing options to changer the overall website width, header logos, mobile menus etc.

Theme customizer

3. Module customizer is a loaded powerhouse with 40 modules which divi theme brags about.

Module customizer

The basics to start with this theme

First thing you will find out is that there is no demo content or whatsoever. You will build your website from 18 pre defined layouts provided by divi. Is it hard ? Nope. For first timers it will be a bit irritating to get used to the drag and drop builder elegant themes has made for Divi. Once you get the concept of sections, rows, columns & modules, everything will come to light.

Divi follows a grid system as bootstrap here it is almost the same as using a 12 column grid system. One more thing to know is the divi documentation is vast, there is no flaw on how they have arranged everything.

Do you know divi lets you change page as well post layouts ? I think i said that earlier. As far i have seen many themes out there dont care about posts layout as they stick with one basic layout(One column with sidebar view). The fact wordpress is always about posts for many of us. Styling the posts/pages is similar and there is nothing different.

Pre-Made Layouts

Pre-Made Layouts

The Goods

  • No pre-requisite plugins
  • Powerful customizer with live preview
  • Drag and drop page builder for posts/page.
  • From Elegant themes

The Bads

  • Didn’t find any option to remove the link-back from Footer ”Designed by Elegant Themes”. Manually removal from footer.php is the only option.
  • Haven’t you heard ? Page builders are forever themes. I mean you have to stick with it to the end. There are currently no options to change the theme once you start using one.

What kind of themes can you build with Divi ?

  • Affiliate Marketing
  • Product Landing Pages
  • Basic eCommerce shops
  • Small business websites
  • Corporate Portfolio
  • Impressive case Study website
  • Masonry and classic blog themes(not useful for long term as we switch blog themes often)
  • Photography websites with fullscreen slider


This theme is flexible to do anything and as they say imagination is the limit. You will get used to sections and rows fast to build unique pages/posts and i’m already liking it. Creating pages for your clients cant get any easier than this. Divi might be multipurpose but it is not a complete solution for large websites. It tends to build pages and posts with its own set of modules and stuff. I dont think i can work out a banking web solution out of this. Much more like a blogger friendly theme with multipurpose features.

Do we recommend it ? Why not. Its packs a punch to get you going for a long time, where others themes fall behind.

Demo & Download

Here’s a full theme preview.

divi theme review

Disclosure: Some of the links in this post are ‘affiliate links.’ This means if you click on the link and purchase the item, I will receive an affiliate commission. No one paid me to make this review happen.

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